Better RAM + storage combination (6GB-128GB, 8GB-128GB) is also something that customers expect here. "In the affordable segment (Rs 10,000-Rs 20,000), value-for-money 5G smartphones are a growing preference among customers.
With the upcoming festive season, we will continue to add value for our customers through exchange offers, low-cost and no-cost EMI and instant bank discounts along with our engagement with banks, sellers and ecosystem partners," Ranjit said.Įxplaining how the choices of buyers differ in every segment, Ranjit said RAM and storage combination is the most important specification for users in the affordable segment. Apart from curated 5G selection, we are also putting in efforts to educate our customers with videos from trusted publishers and industry leaders answering the most frequently asked questions around 5G in the 5th Gear (Amazon's 5G store). "We remain laser-focused on providing our growing customer base with the best online shopping experience amongst the largest selection of products at great value and convenience across the country. With the festive season around the corner, the e-commerce platform, Ranjit said, will continue to add value for customers through exchange offers and instant bank discount.
In terms of the mid-range segment, priced between Rs 10,000-Rs 20,000, customers are choosing devices with better build quality and specs as they continue to spend more time on their smartphones due to various reasons like work from home, video calling, OTT content consumption, or for playing online games resulting in increasing 5G upgrades Year-over-Year (YoY).
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ALSO READ | Sale of flagship, above 30k smartphone segments growing over 100% YoY: Ranjit Babu, Amazon India's Director of Wireless & TV
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